Everything comes from this constant thought: the food quality and health benefits that may derive from it. The first step of Daniele Laino and Gregorio Fiumara, the two founders of Yoyogurt, was to focus on quality, which is why they decided to put together all the best ingredients to create a special yogurt, a frozen yogurt that has all the features healthy natural product, paying particular attention to the organoleptic quality and structure, with the presence of lactic ferments, lactic acid and fiber, but at the same time, was to appear on the palate like a delicious ice cream and it was possible to garnish pleasure with fresh fruit, dried and other delicacies.

Healthy, good and low in calories, here's the magic formula and that's why the latest advertising campaign, which dominates the trams and the magazines, says' NO 'SIN', because, although it is very tasty and delicious, can taste it acquiring half the calories than a normal ice-cream mozzarella, as maintained by Dr. Massimo Guglielmi, an expert nutritionist and consultant to Yoyogurt. So low-impact calorie!

 
The second step was to create a layout of the stores that had a strong impact and wide appeal, all powered by a continuous quest for improvement. The shops are in fact Yoyogurt attractive, modern, comfortable, functional, smaller sizes (30 - 50 sqm) and easily recognizable. Even the packaging has prompted a debate important in this case, the attention and care with which they are presented gives the products an added value to the brand.



The variety is also vast supply Yoyogurt: cups and cones of various sizes, slush, smoothies, pastries, crepes, full range is always made with frozen yogurt and even YoFamily Finally, an easy solution, which allows you to take home or their friends, all the goodness of yogurt ice cream in tubs of various sizes, for the whole family.

 

Communication is another essential investment for the company Yoyogurt, which over the years, through various advertising campaigns, print campaigns such as national magazines, on billboards, on trams, the presence of many trade shows, national and international press office internal project aims to increase the ability to know the brand and increase its prestige.

 
All calibrated from limited investment, low risk and highly profitable business: this is the success formula Yoyogurt, obtained also through the constant resources invested in assisting the affiliates, a relationship characterized by respect and confidence, the will to follow them step by step, for a continuing possibility of comparison, in order to grow with them. Several times during the year, precisely because of these objectives, we organize "meetings with customers and affiliates" moments of meeting, dedicated to the update, in comparison, at leisure, for a growth group.

 
The company is opening up in recent years more and more direct outlets in towns and cities to strengthen the prestige of the brand image and allow greater growth.


"The only dream that can never achieve and 'the dream that you have not."

Daniele Laino and Gregorio Fiumara

 
HISTORY

Yoyogurt is a franchising company that creates and manages a chain of yogurt and produces an excellent yogurt - ice cream. The idea comes to life in 2001 and is expressed in a small town, which later became the head quarter of the company, which in itself contains two main characteristics of yogurt: the naturalness and simplicity.


The company is located in Reano fact, a pleasant place in the hills of Turin, at the foot of the Olympic Mountains, thanks to the entrepreneurial spirit and passion for quality and authenticity of food, two brothers, Gregory and Daniel Laino Fiumara.

 
To understand the escalation of the company just count the points of sale, as a result of the first "historic" store, built in Rivoli (Turin), via Fr Piol, which was tested for three years, directly from the two founders , they now count 40 in Piedmont, including the recent opening in Piazza Castello, one of direct negotiations, in Turin, to get to 80 stores, spread throughout Italy and Europe.

TEAM

 
Work in progress